Igel+Citrix

project Name:

Announcement Video

client:

Igel +Citrix

Agency/Produced at:

Fluro LTD

My Role:

Motion Designer

Tools I used:

Premier Pro

After Effect

Fluro had the opportunity to present a new partnership for one of their clients, a project that brought together copywriting, design, and motion. The concept was to highlight excellence in collaboration  showcasing how great partnerships create great results. Relying heavily on sound design, I produced the video in a way that amplified emotion and engagement, using audio cues to draw the audience deeper into the story and strengthen the overall impact.

The main challenge: I faced was managing the pacing of the video. It needed to build momentum gradually  starting slow and leading up to a powerful, fast-paced climax for the call to action. Finding the right rhythm and flow between these stages was key to keeping the audience engaged throughout.

the solution was:  Starting with the astronaut sequence, I realized the key to building rhythm was through breathing and percussion. Since each scene represented a perfect partnership, I decided to rely on sound design rather than music using drum patterns and breathing techniques to gradually increase tension and energy. This approach created a natural momentum that drew the audience in and kept them engaged until the final moment.

for portfolio demonstration purposes only

London | United Kingdom

Colin Bota | Freelance Motion Designer – Video Editor

+44 7503221844

 

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