I build motion-driven visuals across styles  from UX and AI animation experiments to explainers, social edits, and graphic poster work. Every project is a space to explore form, rhythm, and meaning.

My personal challenge is simple: to bring my wild ideas to life before they disappear  to translate imagination into something real, tangible, and shareable.

My Process

I start by collecting. Whenever I see movement, design, or storytelling that sparks something  I save it. Again and again. Little fragments of inspiration, rhythms, colour palettes, camera moves, scenes, moods. I build a library of references that I can return to when an idea begins to take shape.

Once I have the idea, I pull it out of my head and onto paper (or tablet… or napkin if we’re in crisis mode). Because I understand the mechanics of motion  pacing, timing, transitions, camera flow  I can already see how the piece moves before it’s built.

Sketching lets me break the idea into frames, moments, beats. It’s where the loose imagination becomes something with structure.

Then I research.
I love research  the deep dive kind. I explore references, visual languages, similar projects, colour palettes, shapes, textures, rhythms. I build a moodboard to see how the idea could look and feel.

I look at how colour changes emotion, how typography shapes tone, how layout guides the eye. Research helps me find the visual voice of the piece before I start building.

After that, I create a small storyboard to bring everything together. It’s the bridge between the idea and the final piece  where the sequence, timing, and emotional beats start to form clearly.

And then  I jump into After Effects and bring it to life.
This is where the sparks become motion. Where it stops being just an idea and turns into something that moves, breathes, and feels intentional.

Solution: 

“First, make it real. Then, make it beautiful.”