One of the most anticipated projects was the Summer Camps campaign, created for ten international schools. I started by breaking down the brief and developing a visual direction that gave each camp its own unique identity while still keeping a cohesive overall style for the campaign. From Switzerland to the Bahamas and the UK, every camp needed to feel distinct, exciting, and true to its location’s spirit.

Challenge:

The biggest challenge was time. Although I had a clear vision for each camp, working closely with the coordinators and planners meant managing tight deadlines and multiple deliverables. In total, I had to produce 30 videos across three different versions  so efficiency and smart organization were key to ensuring everything was delivered on time and up to standard.

Solution:

Not only did I deliver everything on time, but I also created an additional “boost” video to further promote the summer camps. I started by organizing a clear timeline and maintaining constant communication with the planners and everyone involved. By breaking the work into smaller, manageable stages, I was able to stay on track and complete all 30 videos  plus 3 extra. It turned out to be one of my proudest and most rewarding achievements.

Outcome:

The campaign delivered a strong impact  social media engagement and visibility for the Summer Camps increased significantly. Compared to the previous year’s 25%, sign-ups rose by over 45%, showing how the videos effectively captured attention and families to take part.

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