Process
Zenvertising asked me to create a dynamic social promo for a new travel package to Jordan. I synced up with their graphic designer to get a feel for the visual identity and emotional tone adventure, warmth, a bit of wanderlust energy. From there, I built a moodboard, sketched a quick storyboard, and shaped the motion language to keep the pacing lively and inviting.
Challenge
There were basically no original visuals from the tour itself. No videos, barely any photos just vibes. Which is great for a holiday, not so great for making a promo.
Solution
I mixed stock footage with AI-assisted imagery and the little they did have, making sure everything shared the same visual tone, colour treatment and motion flow. This allowed me to craft a cohesive, cinematic narrative that still felt like a real, tangible experience even without much raw material to start from.